Can the true essence of the art of fashion be fully perceptible even through the photographic lens? It is the constant challenge of my job: to be able to convey emotions that style communicates as if you were admiring them live. All shades of beauty, elegance, eccentricity are revealed in a play of lights, shadows and colors in front of the camera. It is about immersing yourself in the world of that brand on tiptoe, but knowing how to enhance every details of fabric, every nuance, every feeling of the model that is wearing the garmet. The right photo shoot will represent the personality of the creation.